Senior Coordinator of Brand & Audience Engagement

DREAM Maxim Icons Redesign

Tasked with redesigning the icons for DREAM’s guiding maxims, I created imagery that followed the brand guidelines created by Anomaly and paid homage to the DREAM’s original icons. These posters were distributed across the network’s six schools and permanent maxim decals were installed in the administrative office space.

DREAM Gala Invitation

I created the brand guidelines for this event, pulling in DREAM’s secondary yellow and blue brand colors, and introducing lined elements to evoke a sense of connecting roots between the communities that DREAM serves. The invitation was created in collaboration with designer Steve Gilewski. Viewers were greeted first by a striking “The Power of Place” motif, then opened the invite to see a spread of DREAM students, and unfolded the piece to unveil a spread with event information.

Exterior

DREAM Charter Schools

Interior

All In for DREAM: Celebrity Poker Tournament

I created the brand identity and designed all promotional material/merchandise for this event. I used DREAM’s existing brand guidelines, but pushed them a little further to create a neon sign version of the logo, which I felt captured the nightlife-y nature of DREAM’s Celebrity Poker Tournament. Additionally, I used the event brand identity to create custom playing card sets that were used throughout the event and given as a gift to each attendee.

Social Media Graphics

I designed these graphics to go on DREAM’s Instagram. I utilized DREAM’s standard branding and existing photography to develop seamless carousels and elevate the organization’s social media presence.

Vecinos: A Neighborhood Block Party

The purpose of this block party was to invite the neighborhood to DREAM’s brand new school in the Bronx and offer tours of the space. I developed brand guidelines for the block party, choosing to use bright, vivid colors outside of DREAM’s standard branding, and decided to introduce illustrative elements into the collateral. The logo illustration was created by Steve Gilewski, then I designed the remaining flyer, postcard, and collateral.